Our work
Liv Golf – FEAST Concept
Overview
In March 2025, Future Green partnered with LIV Golf to bring sustainability to the heart of the FEAST concept at the Hong Kong Golf Club’s Fan Village. This exciting initiative showcased Hong Kong’s culinary culture through cooking demonstrations, sustainable food sourcing, and environmental education for event attendees.
A Taste of Sustainability
Together with FEAST, we curated a live food demonstration featuring three of Hong Kong’s most exciting chefs:
- Chef Sandy Keung, known for her zero-waste approach and celebration of local seafood
- Chef Ricardo Chaneton, celebrated for his refined, and creative plant-forward cuisine
- Chef Asher Goldstein, bringing bold, seasonal flavours rooted in conscious cooking
Each chef presented a signature sustainable dish through live cooking demonstrations, with samples offered to guests on-site. This multisensory experience allowed visitors to taste sustainability – sparking conversations that were both delicious and impactful.
Carbon Labelling on the Menu
As part of the demonstration, we carbon labelled each dish, helping guests understand the environmental impact of what they were eating. This marked a first for LIV Golf and was a pioneering moment in showcasing how food’s carbon footprint can be a talking point that can be integrated into premium, real-world experiences.
What Made It Special
- New Audience, Fresh Energy
LIV Golf’s audience was the perfect match for this conversation – health-focused, environmentally curious, and ready to engage. Through food, we introduced sustainability in a way that felt natural, relevant, and exciting. - Culinary Credibility
The trio of chefs added real gravitas and drew steady attention across all three days. Recognisable names helped build trust and curiosity, offering something different to both golf fans and families attending the event. - Food that Connects
Samples played a vital role in deepening the impact. The act of tasting, paired with storytelling and chef interaction, made the experience memorable and tangible. - Programming that Flows
With two demos daily, we created touchpoints throughout the event that brought energy and structure. Each session offered something new – from technique to ingredients to climate insight. - Strong Collaboration
Working alongside FEAST by Liv Golf, our setup and communication ran smoothly from start to finish. WhatsApp coordination kept everything agile, even with last-minute changes. - Championing Chefs
We ensured all chefs were supported with media exposure, and positioned as sustainability ambassadors – a model we believe in and are proud to champion.
From Chefs to Carbon Labels – Watch the Recap
Looking Ahead
Our collaboration at LIV Golf Hong Kong showed just how powerful food can be in shifting culture. With carbon labelling, chef storytelling, and an experience rooted in joy, we made climate action feel not only accessible, but aspirational. It was a moment where sport met sustainability — and it worked.
We’re excited to keep building on this work – bringing sustainable food to bold new spaces.
Connect with Us:
Contact Us: Got questions or ideas? Email us at hello@futuregreen.global.
Together, we’re not just talking about a sustainable future; we’re building it. Let’s make every meal a story worth telling.
Stay green, stay inspired.
Future Green Team
Are you curious about your food’s impact?
View more case studies
Swire Properties – Hong Kong
In 2024, Swire Properties, a leading Hong Kong property developer, partnered with Future Green to elevate their Green Kitchen Initiative, originally launched in 2017. This collaboration aimed to deepen food sustainability practices among Swire’s F&B tenants through a series of Capacity Building Workshops.
Positioning Nan Fung as a Sustainability Leader
Future Green helped Nan Fung Group transform Airside into a sustainable commercial hub.
Menu Carbon Labelling Pilot with Henderson Land Group
Henderson Land Group Tenant engagement Programme
COMPASS GROUP- CHARTWELLS HONG KONG
Chartwells, among the world’s foremost contract food service providers and a division of Compass Group PLC, realised a gap when facing new competitors among the catering industry where there’s heavy focus on partnering with clients on a sustainability strategy to move forward together for a greener future. The objective was to underscore their commitment and their strength in sustainability.