Recertified as a B Corp — And Just Getting Started
There’s no blueprint for building a better food system — but at Future Green, we’re committed to shaping one anyway.
Last week, we hit a huge milestone: we’ve been officially recertified as a B Corporation! 🎉
This recognition isn’t just a stamp of approval — it’s a deep affirmation of how we show up, what we value, and the kind of change we’re working to drive every day.
As a consultancy focused on sustainable food systems across the globe, we know that transformation doesn’t happen with slogans. It happens through strategy, systems, and the courage to make hard choices. That’s what B Corp is about. And going through the recertification process — again — reminded us exactly why we’re on this path.
What It Means to Be a B Corp
B Corp Certification is awarded by B Lab, a global nonprofit that’s redefining what it means to be a successful business. It’s not about being the best in the world — it’s about being the best for the world.
To become a B Corp, companies undergo a rigorous assessment of their impact across five areas: governance, workers, community, environment, and customers. You can’t just talk the talk — you have to prove it, with policies, practices, and measurable outcomes. Companies must recertify every three years, with standards that evolve over time.
This isn’t a marketing badge. It’s a signal of accountability and ambition. It’s about joining a global movement of businesses committed to using profits and growth as a force for good. Learn more about the movement here.
Why It Matters to Us
We didn’t pursue B Corp certification for the bragging rights. We did it because it holds us to a higher standard — one we believe every company should be aiming for.
Our work is rooted in helping food and drinks brands, foodservice teams, chefs, and large-scale operators make sustainability actionable — from climate-smart menus and regenerative supply chains to employee training and ESG strategy. The B Impact Assessment pushes us to reflect on the way we operate. Not just the services we offer — but how we treat our team, how we show up in our community, how transparent our operations are, and how aligned we are with our mission.
And let’s be honest: this process isn’t easy. And that’s exactly the point.
What We’ve Learned From Recertification
This journey wasn’t just a paperwork exercise. It was a strategic mirror. Here’s what stood out:
- Saying “sustainability matters” is easy. Building it into every decision? That’s the real work.
- Culture is strategy. You can have all the frameworks in the world, but if your team doesn’t believe in the mission, none of it sticks.
- Measurement is essential — but not the endgame. You need metrics, yes. But the magic lives in how those metrics spark action, engagement, and transformation.
These lessons now shape how we approach every client project — whether it’s a kitchen decarbonisation sprint, a supplier engagement program, or a training series for internal champions.
Why B Corp Is Just the Beginning
Let’s be clear: being re-certified doesn’t mean we’ve “made it.” In fact, it’s the opposite. The standards get tougher. The expectations get higher. And the world? It needs more from all of us.
But that’s exactly why this matters.
B Corp keeps us honest. It challenges us to walk our talk. And most importantly, it connects us to a global community of businesses working toward the same vision: a more inclusive, equitable, and regenerative economy.
Want to see how we scored and what we’re working on next? Check out our official B Corp profile.
Gratitude and Momentum
To our team: you made this happen. Your commitment to purpose-driven work, your creativity, and your grit — that’s the engine behind this recertification.
To our clients and partners: thank you for choosing to do things differently. Thank you for pushing the boundaries with us. And thank you for believing in progress, even when it’s messy.
To the Future Green community: let’s keep going.
The work ahead isn’t easy — but it’s urgent, it’s necessary, and it’s ours to do.
Together, we’re not just imagining a better food system. We’re building it. 🌱
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Got questions or ideas? Email us at hello@futuregreen.global.
Let’s make every meal a story worth telling.
Stay green, stay inspired.
Future Green Team
