Tell the world about your sustainability journey
AS YOUR STRATEGIC PARTNER, WE CAN GUIDE YOU THROUGH THE COMPLEX FOOD SUSTAINABILITY LANDSCAPE ENSURING WHAT YOU COMMUNICATE IS 100% CLEAR TO YOUR TEAM & PARTNERS
From fixing things on a macro level with procurement policy writing, to supporting you in communicating with suppliers and caterers on a micro level, or external communications with your diners and customers, we can help send the right message on sustainable food.
Through integrated brand campaigns and strategies that highlight your achievements, our team of creatives & content creators will highlight your sustainability credentials (against our framework) and position your brand as sustainably-minded. Our goal is to help you deliver your key messages to the right audiences, then amplify them. From influencer campaigns and creative storytelling, to video production and digital content, we create engaging materials and develop credible, captivating communications that avoid greenwashing.
International Our global network of followers is especially strong in Europe and Asia, providing excellent opportunities for lead generation.
Innovation Demonstrate that you’re a local market leader in sustainability and forward-thinking.
Amplification Cross-marketing makes all parties stronger. Gain greater traction across social media.
Brand Association By partnering with subject matter experts in sustainable food systems Future Green, (formerly) Food Made Good HK you’re sending a clear message to supporters that sustainability is key to your agenda.
Writing sustainable procurement policies
Frustrated with your suppliers and caterers not servicing your sustainable food procurement needs? We recently supported businesses in switching to sustainable suppliers and caterers. Let us help you draw up the RFP process documents so you and your stakeholders can create a thorough vetting process.
Menu Carbon labelling
Through our partnership with leading climate-labelling platforms for food businesses such as Klimato, we can conduct a menu lifecycle analysis to measure its CO2 impact. Our team of experts will calculate the carbon footprint of every dish on your menu which you can then share with diners. We use LCA ISO14040, a certified methodology to calculate the environmental impact of each product (using data pulled from global averages). Making consumers more aware of the environmental impact of different ingredients can influence them to choose more planet-friendly options.
Sustainable brand-activation events
Gain greater brand recognition in Hong Kong and beyond leveraging our network of influential chefs and F&B professionals to run thought-leadership events that showcase your product/service. Your brand should already excel or be steadily improving in one or more of our framework areas.
Consumer-facing and greenwash-free Content Marketing with industry influencers
As consumers grow more educated on how their purchases impact the environment, they become more selective about who they buy from. We can help you craft marketing messages that convey your sustainability commitment and how you deliver value to customers while preserving or enhancing natural and human resources.
Check out this cool video we made with our client Henderson Land Development and Sustainable food advocate, Final Table Chef Charles Michel!
With our partners, together we also designed and delivered One Planet Plate presented by HSBC, for a local audience; a global campaign that champions sustainable restaurants and dining.