JOIN THE MOVEMENT TO A GREENER FUTURE
Menu Carbon
Labelling
Help customers choose sustainable dishes with Menu Carbon Labelling
Explore how our Carbon Labelling Programme brings transparency to the environmental impact of your customers’ food choices as well as your procurement practices.
At Future Green, we make sustainability easy. Together with our Menu Carbon Labelling Programme, we empower foodservice providers to offer customers a clear, transparent view of each menu item’s environmental impact, measured in carbon emissions.
As a result, diners are empowered to make informed, planet-friendly choices, while your business gains recognition as a pioneer in the sustainable dining movement. Ultimately, together, we’re creating a cleaner, greener future.
Struggling to Showcase Sustainability?
Are you a food service provider feeling the pressure to address sustainability but unsure where to start?
Are your consumers increasingly interested in eco-friendly choices, but you lack the resources to communicate the environmental impact of your offerings effectively?
Many businesses find it challenging to balance profitability with planet-friendly practices, especially when facing limited data on how to make practical, impactful changes.
Future Green’s Menu Carbon Labelling Programme provides foodservice businesses with a simple but powerful tool to clearly showcase the carbon impact of each menu item.
Furthermore, through our collaboration with Klimato, our trusted data partner as well as an expert in environmental impact analysis, we calculate the carbon footprints using Life Cycle Assessments (LCA)—which, in turn, cover every stage of food production, from farming to transportation and all the way to the plate.
As a result, our easy-to-read icons clearly indicate whether a menu item has a low, medium, or high climate impact. This, therefore, helps customers make informed decisions about their food choices. Additionally, these labels highlight your business’s commitment to a sustainable future, setting you apart as a leader in sustainability.
Here’s a video explainer on how to carbon label your menu.
Examples of past carbon labelled menus
Inspire Eco-Conscious Choices and Lead in Sustainability with Clear Carbon Labelling
Imagine a dining experience where your customers are inspired to make eco-conscious choices based on clear carbon labelling, and your business is recognised as a leader in sustainability.
We’ll guide you to integrate sustainability in a way that’s manageable, measurable, as well as meaningful. Our programme not only improves customer engagement and satisfaction but also supports your ESG goals, paving the way for a truly sustainable and profitable future.
Your team feel empowered to advocate for sustainability because they too are more informed on food’s environmental impact.
Prices and Packages
Benefits
- Empower Your Team and Customers: Educate on carbon impact to make a real difference.
- Help Meet Climate Goals: Each low-impact choice contributes to your climate targets.
- Tailored Insights and Support: Get tailored data and ongoing guidance to track and reduce emissions.
Features
- Transparent Carbon Data: Show precise emissions data for each dish.
- Trusted by Experts: Partnered with Klimato and based on ISO 14040-certified LCA methods.
- User-Friendly Presentation: Clear icons for easy customer understanding.
WHO IS THIS FOR?
Our Menu Carbon Labelling Programme is designed for a variety of roles within the foodservice industry, including:
- Operations Managers and Assistant Operations Directors seeking to enhance sustainability practices.
- Quality Assurance and QA Managers focused on maintaining high environmental standards.
- Customer Experience & Sustainability Directors looking to align consumer interests with sustainable offerings.
- Senior Managers and Heads of Sustainable Development aiming to lead their organisations towards greener practices.
- Restaurant General Managers and Senior Restaurant Managers eager to showcase their commitment to sustainability.
- Sustainability Leads and Conservation Advocates passionate about reducing environmental impact in foodservice.
- Procurement Professionals like Heads of Non-Food Procurement wanting to integrate sustainable sourcing strategies.
- Training Managers looking to equip teams with knowledge on sustainable practices.
If you are committed to making sustainability a priority in your operations, this programme is tailored for you!
Watch the highlights from our previous carbon labelling project
Ready to take the lead in sustainable dining?
FAQs
Q: How does carbon labelling work on my menu?
A: Basically, each menu item is assessed for its greenhouse gas emissions (CO2 equivalents) using ISO-certified Life Cycle Assessments, accounting for the production, transportation, and preparation stages.
Q: How are the low, medium, and high climate-impact icons determined?
A: Icons are based on the carbon footprint of each dish in kilograms of CO2e. For example, low-impact meals have emissions of 0.5 kg CO2e or less, aligned with WWF’s One Planet Plate guidelines to support climate goals.
Q: What data do I need to provide?
A: We’ll need three main data points: ingredient provenance, dish weight, as well as the farming/growing methods used. These details help calculate an accurate carbon footprint for each menu item. Afterward, we will supply you with a simple Excel sheet to complete for each ingredient.
Q: Is there a way to trial this to test the market first?
A: Yes! Run a test at a one-off event and sense check if your attendees are curious about food’s carbon footprint before diving in.
Q: How will this data be presented on the menu?
A: We use simple, recognisable icons as well as precise carbon numbers (in kg CO2e) to convey impact levels, making it easy for customers to identify the environmental impact of their choices.
Q: Can I implement this with a seasonal or rotating menu?
A: Yes, our programme can easily adapt to changing menus. We’ll work with you to update carbon data as needed, ensuring consistency and accuracy across your offerings.
Q: What are the training options for my team?
A: We offer hands-on training sessions to introduce the programme to your staff, so they’re confident in explaining the carbon labelling to customers and promoting the benefits of sustainable choices.
Q: How is the carbon data verified?
A: Our partner is Klimato, whose data is backed by reputable research institutes such as the RISE Food Climate Database a the Swedish Environmental Institute, ensuring reliable and credible impact measurements.
Q: Can this help with our ESG reporting?
A: Absolutely. As a matter of fact, our programme will provide in-depth reporting tools that align with ESG standards, making it easier to track and report your progress on sustainability goals.
Q: What support is available after implementation?
A: We provide you with a comprehensive programme that ensures your work is worthwhile and your time is well spent.
In addition, we offer monthly “ask me anything” coaching calls (membership) so you always have technical support and can answer any of those pesky questions. We also have an online community space where your questions will be answered either by your peers or our team.
Connect with Us:
Contact Us: Got questions or ideas? Email us at hello@futuregreen.global.
Together, we’re not just talking about a sustainable future; we’re building it. Let’s make every meal a story worth telling.
Stay green, stay inspired.
Future Green Team
Are you curious about your food’s impact?
