DEVELOPING VALUES ALIGNED, PURPOSE DRIVEN PARTNERSHIPS

Successful partnerships essentially become an extension of your business, allowing you to innovate quickly, collaborate more effectively and achieve your strategic goals. We want to explore this more with Fresh Accounting, who are a firm believer in the power of community partnerships to drive forward their business. As mentioned in a previous article, Fresh are a small independent accounting business with a range of services tailored to independent business owners, from cloud-based accounting (Xero) to digital transformation, business planning and CFO for Hire, amongst many others.An example of a successful Fresh partnership is with our very own Food Made Good Supplier Member, Belu – the water filtration business that puts people and the environment first. Belu found Fresh through the list of accredited Xero partners in Hong Kong but knowing that they are also working with Food Made Good gave them the extra reason to partner up. That, with Fresh’s values driven approach and excellent customer service meant it was the beginning of a successful partnership. Despite Belu being unable to come out to Hong Kong following their business launch in Hong Kong, they quickly built up trust within the community and saw the start of a fruitful partnership.