By Claudia Lee
Founder of LUÜNA naturals Olivia Cotes-James was 26 when she realised her negative period symptoms were caused by the conventional cotton and non-cotton materials used in traditional pads and tampons. After switching to organic cotton alternatives and later the period cup, she understood how life-changing it is to have the right period products and education about your body.
Through her research, she saw how many of us struggle with negative periods due to toxin-filled products, taboo-fuelled attitudes and for some, the complete inaccessibility to period care.
She knew then that we deserved a new kind menstrual health brand; one built by people who actually have periods, driven by purpose, with an uncompromising approach to ethical product innovation. It was important to Olivia that Period Poverty was acknowledged too, so the company has been built with a social impact model with a portion of profits going back to supplying LUÜNA period care to those in need.
Period Poverty refers to a lack of access to sanitary products and menstrual hygiene, a problem concerning 800 million women and girls worldwide.
By bringing conscious period products into the market and educating women in Asia about menstrual hygiene, Olivia and her women-led team are on a mission to make periods better for current and future generations.