SUPPORT THE COMMUNITY – SUSTAINABILITY BREAKFAST SERIES: JULY
By Sarah-Jane Tucker
Our Food Made Good Community enjoyed coming together at Emmer Pizzeria and Cafe at Pacific Place in Admiralty this month, warmly invited by Chef Mostafa who invited us all to individually pre order from the tasty breakfast menu. Our team particularly loved the ‘Don’t make me choose’ hand milled and fermented Emmer bread, which comes with both the smashed avocado and the feta and tomato topping, so we could enjoy tasting the very best of both worlds on just one breakfast plate.
Emmer Pizzeria and Cafe’s delicious food options (Green Shakshuka and ‘Don’t Make Me Choose’)
SUPPORTING THE COMMUNITY
It is clear to see why serving the community stakeholders of an organisation can be so rewarding. When a business chooses to engage in local projects that meet local needs, customers have reason to visit more frequently. According to one Harvard research paper, the more time a customer spends with the brand, the higher the value they place on it. This enhances customer loyalty, promotes word of mouth recommendation, which may lead to trusted referrals that can expand the business; while also providing a reliable source of customer feedback to improve product offerings.
HEARING FROM OUR SPEAKERS
Food Made Good Members networking

Inspired by our framework, the programme is curated to inspire the community, in novel ways through which they can bring in small but significant changes to their sourcing choices, menu design and supplies. We will be organising talks delivered by sustainable food industry leaders, on various themes linked to UN International Days and our three pillars – Sourcing, Society and the Environment.
A big thank you to the Mostafa Zeineldin and the whole team at Emmer Pizzeria and Cafe for their gracious hospitality and delicious food! There was so much to learn from our speakers this month, a big thank you to all of them again: to Mr Koh, founder of Dignity Kitchen and Jeff Rotmeyer the founder and CEO of ImpactHK. We also want to thank InvestHK and Fresh Accounting for making this event possible.
Stay tuned for upcoming member events.
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