Minerva Foods Commitment to Sustainable meat!

Minerva Foods has significantly grown its presence in Hong Kong, tapping into the sustainable and high-quality meat products market. With operations spanning Brazil, Paraguay, Argentina, Uruguay, and Colombia, and specialised sheep plants in Australia, Minerva is committed to promoting sustainable meat production that respects both environment and local communities.

Minerva Foods, a leader in beef export in South America

Whilst the goal is to reduce meat consumption globally to meet climate targets, Hong Kong still leads on consumption of animal protein. According to the FAO, estimates of beef consumption per capita in Hong Kong in 2020 was around 22.5 kg per person. This amount is considerably higher than other Asian countries. Therefore, it important to learn what food companies are doing to transition to more sustainable operations. Rather than demonise meat eaters and companies, we’re here to inform and help with the transition to sustainable protein.

Sustainability at Minerva Foods

For Minerva Foods, sustainability is integral to their operations. They believe that the future of food security must align with sustainable practices that embrace climate action and ecosystem protection. Their efforts focus on minimising environmental impacts while ensuring the longevity of their business.

A key aspect of Minerva’s sustainability strategy is its use of geospatial monitoring and advanced traceability to ensure all direct suppliers comply with strict environmental, labour, and land tenure regulations. This system tracks the origins of cattle to avoid any association with deforestation or use of labor analogous to slavery, positioning Minerva at the forefront of sustainable meat processing.

Minerva Foods Zero Carbon Impact Responsible Sourcing products

Innovative Practices and Initiatives

In 2021, Minerva launched the Renove Programme, which promotes regenerative agriculture practices among their beef suppliers. This programme supports farmers in adopting sustainable practices that enhance carbon capture, biodiversity, and climate resilience. By 2030, Minerva aims for 50% of their beef volume to come from farms engaged in these low-carbon practices.

Supporting global decarbonisation efforts, Minerva Foods operates MyCarbon, a subsidiary that provides a platform for farmers to calculate the carbon footprint of their operations and explore strategies for reduction. MyCarbon works closely with the Renove Programme participants to implement practices that contribute to efficient natural resource use and reduced carbon outputs.

Renove Program: Advancing low-carbon farming with Minerva Foods

Future Plans and Community Engagement

Looking ahead to 2024 and beyond, Minerva Foods plans to expand its Zero Carbon Impact line to include leather and bone meal. These products are sourced from farms that have maintained zero deforestation practices for at least the past 20 years and are processed in facilities committed to reducing greenhouse emissions.

Minerva believes in the power of community engagement and education, regularly conducting workshops and training sessions for suppliers to promote sustainable practices. Furthermore, they are active participants in international dialogues on sustainable beef production. Minerva also ensures its alliance with global standards and contributing to industry-wide improvements.

Challenges and the Value of Future Green Membership

Monitoring indirect supplier farms is the biggest challenge facing the entire sector. The company is investing in technology to overcome this hurdle and achieve comprehensive cattle traceability throughout the supply chain.

As a member of Future Green, Minerva Foods values the opportunity to collaborate and share knowledge with other organisations committed to sustainability. This partnership helps them stay at the cutting edge of sustainable practices and continue to influence the global food industry towards more environmentally responsible methods.

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